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Videos

Clipboards, calls and focus groupies

The industry view of the public perception of the market research industry often comprises of people standing around in shopping centre's with clipboards. As the gap between brand and consumer has shortened enormously in the last decade, is this...

Catalogue: Congress 2016: #WOW
Authors: Luke Sehmer, Melanie Courtright
June 15, 2016
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Citation

Sehmer and Courtright (2016a, June 15). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies-8700


Videos

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
June 15, 2016
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Citation

Phan Quang, T. (2016a, June 15). One is greater than one million. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/one-is-greater-than-one-million


Videos

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
June 15, 2016
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Citation

Harrison, Skouras and Pierpoint (2016a, June 15). Stories from the fringe: The people strategy forgets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/stories-from-the-fringe-the-people-strategy-forgets


Research papers

Transformational strategy

In 2012 the State Library of Victoria commenced a strategic project to address the critical question: What is a public library in 2030?The purpose of this project was to develop a strategic framework to inform, influence and guide the future...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Steve Tighe
May 19, 2016
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Citation

Tighe, S. (2016a, May 19). Transformational strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transformational-strategy-8661


Research papers

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought.One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
May 19, 2016
×

Citation

Phan Quang, T. (2016a, May 19). One is greater than one million. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/one-is-greater-than-one-million-8651


Magazines

Research World (March-April 2016)

Individuals’ habits and preferences as well as society in general have changed dramatically over the last decade. Mass migration, cultural differences and similarities are just some of the things that are affecting societies. What are the...

Catalogue: Research World 2016
Author: ESOMAR B.V.
April 15, 2016
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Citation

B.V., E. (2016a, April 15). Research World (March-April 2016). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-march-april-2016-


Videos
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Citation

Broadbent, G. C. (2015a, June 15). Can you be the difference? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-you-be-the-difference-


Research papers

100 days in our energy

On April 16th 2012, almost 20 years after it was privatised, the government recovered YPF, the national fuel and hydrocarbon company. The change of hands had strong political, social and market impact, as well as within the company. The initial...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Andrés Krymer, Esteban Foulkes
June 15, 2015
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Citation

Krymer and Foulkes (2015a, June 15). 100 days in our energy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/100-days-in-our-energy-


Videos

Transformations in public opinion research

Opinion polls in many western democracies have become so entrenched that their publication is an underlying part of political coverage. In recent years, research methodologies in places like the United States have had to transform to cope with...

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Kathleen Frankovic
June 15, 2015
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Citation

Frankovic, K. (2015a, June 15). Transformations in public opinion research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transformations-in-public-opinion-research-